Further enhancement of the media relations skills in the judiciary was the goal of the three-day online workshop organised by the EU4Justice project, in cooperation with CEST FBIH and CEST RS for judges, prosecutors and members of Law Enforcement Agencies.
The content of the training was focused to transfer practical knowledge and experience, which was done by three experienced experts, who are all communication practitioners in their respective fields.
Ms Sanela Tunovic, EU4Justice Key Expert on Communications, spoke with the participants about media relations from the communicators’ standpoint, pointing out the specificities on dos and don’ts of media relations. Her lecture was focused on principles that should be respected when communicating with journalists, but also emphasising how important it is to be prepared and to make sure that the message is clear and understandable.
During his presentation, Mr Adnan Rondic, journalist, spoke about what is important for journalists, when talking to the member of the judiciary; how to formulate the message, and how to deal with anxiety when presenting in public.
Final expert Ms Emmanuelle Fraysse, Secretary-General and communication officer at the French National Financial Prosecutor’s Office shared the unique experience she had in media relations, how to deal with complex cases, but also with cases that are attracting media attention due to some of the specificities of the case, either because of the people involved or because of the nature of the case.
The workshop was attended by 16 participants.
